Sunday, October 3, 2010

Ray Kroc

  Ray Kroc had an entire paragraph in my paper, so I thought it would be smart to add a blog about him also.  That way it would be easier to see my ideas and maybe find something about him that I missed before.
  Ray Kroc was born in Chicago Illinois, in 1902. During WW1 he became an ambulance driver, and met Walt Disney. After the war, until 1950 he has many jobs, and none of them are good for him. He start selling milk shake mixes, and thats how he met the McDonald brothers. He partnered up with them, and become one of the founders to McDonalds.
  By 1960 the company had expanded to a little over 200 companies. With all of this success, the brothers were content with the size of the franchise, however Kroc wanted to expand the company more. A year later he buys the company from them for $2.7 dollars, and 1.9% of income.
  When Kroc starts to lead the company he makes a lot of great changes, that shapes the McDonalds that we all go to today. His first idea was to copy Henry Ford's idea of an assembly line. This means that there are stations for each part of a Burger. So one stations puts on the lettuce, another puts on the tomatoes, etc. This helped increase the numbers of burgers made, which lead to faster service, and more money. He also made all outlets standardize their items. That way every Big Mac would taste exactly the same.Another standardization he set, was that all there would be refunds to all customers at all restaurants if the order comes out incorrect. Also there would be a refund if a customer had to wait more than 5 minutes, really making the term fast food real.
-Jesse Fajnzylber

2 comments:

  1. Why is standardization so popular? It seems odd that people would want food that is so standardized, but clearly that's the case. Why wouldn't they want something that seems more home made?

    What were the initial reactions to Kroc's innovations? did everyone think it was great? was there resistance? objections?

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  2. cool! it seems that because of Kroc we all go to the mcdonald's that we know and love so much.

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