I personally think that happy meals were a huge success to the companies. For one thing it would attract children which would make them much more money, and also the companies that are putting their items into happy meals will pay of the fast food restaurant well.
The McDonald's, in America, happy meals consists of, fries or apple fries, soda or juice, and a burger or chicken strips. McDonald's has a brief idea of a pasta happy meal in 2007, it was discontinued to 2008, clearly unsuccessful. Also in some countries they have offered more variety like grilled cheese sandwiches or other healthy wraps.
They also have the might happy meal, meant for pre-teens who aren't able to eat a full meal yet. In this everything is put up a step, like hamburger goes to double-hamburger, or 4 piece chicken strips go to 6 piece.
The idea of a toy in the happy meal was introduced into America in 1994. Before it was just in Canada, where people could pre-order their toys, and then receive them for free the next week. Originally they were pretty bland toys like a ball or a Frisbee, now they often move and are always more complex. They also have the element of collecting all of the toys in a series. This makes the children want to go back, and maybe complete their collections.
One of the most recent isn't exactly a toy, its more of a prize. The only one i remember is the monopoly option. They had a year or two again, and recently on commercials I noticed it is back. They way it works is that you get a property from monopoly, and if you got a monopoly that your prize can range from $50-$500,000. I'm not exactly sure on the max but, I'm pretty sure it is around half a million. The rewards now makes adults want to go back, in the hope of completing their monopoly.
-Jesse Fajnzylber
Do a google search about happy meals. I recall reading recently that McD's was being challenged about this, that they were doing wrong by offering kids the motivation of toys to eat unhealthy food. I believe there was to be a court case about this. See if you can find it. The whole idea seems like bribery to me.
ReplyDeleteOn the other hand, you must admit that it's a brilliant marketing ploy.
i agree with mr. fischer. the happy meals were a huge success but they are still bribing kids to eat fast food.
ReplyDeletethis is an interesting post. i'd also love to hear about how the court case went!