History of Burger King

  The first time the Burger King restaraunt was seen in the world was is 1953, in Jacksonville, Florida. It was created by Keith J. Kramer and his uncle in law, Matthew Burns. They called their new restaraunt Insta-Burger King. The insta part of the name came from their device to cook their burgers, the insta-broiler. The BK menu consisted of a burger, fries, soda, and milkshakes. In 1957 McLamore creates the whopper. In 1959 Insta-Burger King was falling apart and was rebought James McLamore and David R. Edgerton.
  The first thing the two of them do when they are incharge is rename it to the name known today, Burger King. They run the company well for 8 years, expanding it to over 250 locations in the United States. During this 8 year span the company beging to do well again. The total price of the company goes up. Then the two of them sold it to  the Pillsbury company in 1967.
  Under the Pillsbury company BK started to do better in the beginning. The ideas that the Pillsbury company suggested were poorly run by managers of each BK outlet, which led to BK total value to decrease for the rest of 20th century.
  During this time Pillsbury hires McDonald's excutive, Donald N. Smith to help the company. While his ideas are helpful, like having owners of the outler living within an hour of that outlet, it didn't save BK in the 20th century. After Donald retired, in 1988, the next CEO was easier on Donald's laws, and the company continued to go downhill.
  In 2000, Diageo, the CEO of the time attempts to sell Burger King. In 2002 TGP Capital buys BK for a price of 1.5 billion dollars. Since TGP has been in charge of Burger King the company has done much better. Every year the companies net worth would go up until 2007 when the finicial crises started. Since then BK has become smaller, while their enemies, McDonalds has gotten bigger.
  The company's "golden age" was in the 1970's when their ads were the best. It had a mascot, The Magical Burger King. Also the ads had slogans and jingles that were very well known. Starting in the 80's the ads also started to get worse.
  Today there are 12,000 BK outlets in 73 countries. 66% of the outlets are in the U.S. Also there are 41,000 workers in BK worldwide. There are also 11.4 million customers a day.