The famous fast food restaurant, started in 1940, the brothers Richard and Maurice McDonald. The restaurant was first seen in San Bernardino, California. In 1948 the company came up with the idea of quick service, starting modern fast food.
McDonald's mascot now is Ronald McDonald. Before the well known clown there was one other mascot. The mascot's name was Speedee. Speedee had a human body, a hamburger face, and a chefs hat. Ronald McDonald was created in 1967, and a clown with puffy costume legs was trademarked by McDonald's.
Other important trademarks in the history of the restaurant have to do with the name and the golden arches. May 4th 1961 the name McDonald's was trademarked, and the description of the restaurant was "Drive-In Restaurant Services". On September 13th 1961 the company put a trademark on the double arched m, or now known as the golden arches. September 6th 1962 the double arched m became a single arch. This logo is in until November 18th 1968, when the golden arches come back, and they have been here since that date.
In 1987 McDonald's introduces the play place. It helped increase sales with more children wanting to come to McDonald's. From 2004-2007 the incoming money increased 27% up to $22.8 billion. Today there are over 31,000 McDonald's restaurants world wide. Along with the 31,000 restaurants there are over 400,000 employees.
Tuesday, September 21, 2010
Monday, September 20, 2010
History of Burger King
The first time the Burger King restaraunt was seen in the world was is 1953, in Jacksonville, Florida. It was created by Keith J. Kramer and his uncle in law, Matthew Burns. They called their new restaraunt Insta-Burger King. The insta part of the name came from their device to cook their burgers, the insta-broiler. The BK menu consisted of a burger, fries, soda, and milkshakes. In 1957 McLamore creates the whopper. In 1959 Insta-Burger King was falling apart and was rebought James McLamore and David R. Edgerton.
The first thing the two of them do when they are incharge is rename it to the name known today, Burger King. They run the company well for 8 years, expanding it to over 250 locations in the United States. During this 8 year span the company beging to do well again. The total price of the company goes up. Then the two of them sold it to the Pillsbury company in 1967.
Under the Pillsbury company BK started to do better in the beginning. The ideas that the Pillsbury company suggested were poorly run by managers of each BK outlet, which led to BK total value to decrease for the rest of 20th century.
During this time Pillsbury hires McDonald's excutive, Donald N. Smith to help the company. While his ideas are helpful, like having owners of the outler living within an hour of that outlet, it didn't save BK in the 20th century. After Donald retired, in 1988, the next CEO was easier on Donald's laws, and the company continued to go downhill.
In 2000, Diageo, the CEO of the time attempts to sell Burger King. In 2002 TGP Capital buys BK for a price of 1.5 billion dollars. Since TGP has been in charge of Burger King the company has done much better. Every year the companies net worth would go up until 2007 when the finicial crises started. Since then BK has become smaller, while their enemies, McDonalds has gotten bigger.
The company's "golden age" was in the 1970's when their ads were the best. It had a mascot, The Magical Burger King. Also the ads had slogans and jingles that were very well known. Starting in the 80's the ads also started to get worse.
Today there are 12,000 BK outlets in 73 countries. 66% of the outlets are in the U.S. Also there are 41,000 workers in BK worldwide. There are also 11.4 million customers a day.
The first thing the two of them do when they are incharge is rename it to the name known today, Burger King. They run the company well for 8 years, expanding it to over 250 locations in the United States. During this 8 year span the company beging to do well again. The total price of the company goes up. Then the two of them sold it to the Pillsbury company in 1967.
Under the Pillsbury company BK started to do better in the beginning. The ideas that the Pillsbury company suggested were poorly run by managers of each BK outlet, which led to BK total value to decrease for the rest of 20th century.
During this time Pillsbury hires McDonald's excutive, Donald N. Smith to help the company. While his ideas are helpful, like having owners of the outler living within an hour of that outlet, it didn't save BK in the 20th century. After Donald retired, in 1988, the next CEO was easier on Donald's laws, and the company continued to go downhill.
In 2000, Diageo, the CEO of the time attempts to sell Burger King. In 2002 TGP Capital buys BK for a price of 1.5 billion dollars. Since TGP has been in charge of Burger King the company has done much better. Every year the companies net worth would go up until 2007 when the finicial crises started. Since then BK has become smaller, while their enemies, McDonalds has gotten bigger.
The company's "golden age" was in the 1970's when their ads were the best. It had a mascot, The Magical Burger King. Also the ads had slogans and jingles that were very well known. Starting in the 80's the ads also started to get worse.
Today there are 12,000 BK outlets in 73 countries. 66% of the outlets are in the U.S. Also there are 41,000 workers in BK worldwide. There are also 11.4 million customers a day.
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